Wine Marketing: A Practical Guide C. Michael Hall

ISBN: 9780750654203

Published: October 1st 2007

Paperback

344 pages


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Wine Marketing: A Practical Guide  by  C. Michael Hall

Wine Marketing: A Practical Guide by C. Michael Hall
October 1st 2007 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 344 pages | ISBN: 9780750654203 | 7.60 Mb

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * How to and how not to caseMoreWhilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * How to and how not to case studies based on international examples* A guide to further reading and websites* Issues to consider when marketing section as a means of self-evaluationWine Marketing systematically outlines the major issues involved in the production and marketing of wine.

Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.



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